I have never seen a website that does not have photographs. Photos improve your website appeal. You might be having a fancy e-commerce; however, images complement this even more. Images make your site to rank high on various search engines. Product photos make you sell more, and often strengthen client trust on your brand. However, not all images are good for an e-commerce; you need to check the quality of the image before posting it there. If the quality is low, the site’s credibility can be damages having a toll on your overall sales. They can be very expensive at times to buy, however, today, there are alternate websites where you can get licensed images for free to use for your site. However, here we will focus on how photography is used in building websites and give you free tips on how to make these photos work well for your e-commerce site.
Know the subject of the photo
Before getting free images from the sites that provide them, ensure that if it is a photo of humans or animals, their eyes are visible. People first look at the eyes in photographs, therefore desist from picking photos of people or animals whose eyes are not visible or are in a shadow. Again be sure to zoom in on the faces and get them tight on the subject more so for animals as viewers are interested on the subject on the frame. Finally, always go for photos or subjects that are in action as these brings them into the scene.
Know how well t photograph products
Ensure that product images stand out, whether you are acquiring the photos from other website or capturing the images yourself. Shoppers rely on photos to decide whether or not to make a purchase, therefore a clear product photo will serve you better. Be sure to zoom in on the product and then crop the image down to only the product that you are highlighting. Ensure the product is well lit because people only purchase a product if they can clearly view it. Have multiple angles of the product. This is sure to give your buyers more information about the product in question. They rely on this information to make purchasing decision, so unless you are not hiding any flaws of the product from your buyers, ensure you light it well.
If the photos are for people and their faces are recognizable, then they need to have a model release. The model release of a photo prevents you from legal liabilities once you use the photo on your e-commerce shop. In some countries it is not right to take architecture photos without permission if they are in a publicly accessible land. This is right in others, therefore if you have taken such a photo, it is important to be versed on both your rights and those of the building’s owner before you have the photo published in your site.
Know what is at the image background
Before selecting the ideal photo, know what is on its background. Images with too much noise or clutter may be hard to look at. Make sure you have a good background from where you or your subject is standing. If necessary either of you may need to move to where you can get a good background and take the photo. Sometimes the background has more than just clutter or it is messy. Ensure that there are no other things in the frame that are likely to take away the focus of your subject. Also be wary of mirrors as they can make the photographer to also appear in the photo. If you are photographing products, ensure you do that on a white background as the background makes your image to stand out, as well as making shadows more effective.
Few Websites where Photographers Offer free images to use on websites
Are you starting your own website? Then the one thing that you need to know is that when it comes to websites, the outside of it is just as important as the content within. Using some great images is the perfect way for you to break the monotony of only having text on your page, while also making the entire page look a lot better. Images are also a great way for you to compliment the text, so they are definitely worth using. However, good quality images can be very expensive to get which is why today we are going to introduce you to our top three places that you can go to when looking for free images to use on websites, so keep on reading.
This first place that we are going to talk about is actually also probably the most well-known and most used, and its name is Flickr. This is a hosting service that is incredibly known for user-generated media which means that any user can come on this platform and upload their photos, like the images that they enjoy and even connect with other photographers. The one thing that you have to watch out for here is the fact that not all images are under the creative commons license, but a little bit of research will help you find exactly what you are looking for.
If you like the idea of using content that has been uploaded by other photographers, then this is the perfect website for you, because that is exactly what you will get there. All of the images are free to use on websites and since they have all been submitted by other photographers you can be sure that they are of really high quality and that they cover a wide variety of topics.
If you like the idea of having a ton of choice when it comes to choosing your images, then Pixabay is the perfect choice because it offers over 1.4 million stock free images. All of the images are separated into categories like science, transportation, beauty, medical and much more which means that you will have a really easy time finding exactly what you need.
Now that you saw our recommendations, we hope that we have encouraged you to check them out and use photography as a part of your own website. Thanks to these places where you can find free images to use on websites paying for them is now a thing of the past, so make sure you take advantage of that.
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