The importance of using images on your website cannot be understated. Images play a major role in boosting your brand, site ranking as well as earning trust from your buyers. Therefore using images on your site is something that any budding online entrepreneur needs to strive to do. There are many images that you can use for your e-commerce store, and also, there are sites that you can source for these images, some which you will need to buy the images and some sites offer free images to use on websites. If you are running on a low budget, you have an option of searching for an appropriate image or images from these sites that offer images for free.
Before you have gotten your photos and ready to use, you need to learn the art of optimizing the photos so as they can serve the intended purpose. Optimized images attract shoppers who are perusing Google images and reduce a site’s load time. Optimization of images is a critical part of building a successful e-business website. Photo optimization comprises of reducing the file size without reducing its quality. A reduced file size ensures that the site’s load time remains at an all-time low. Image optimization also calls for image SEO. Image SEO gets your product images as well as decorative photos to rank well on various search engines such as Google and Bing. Below you will learn how you can optimize your website images and boost your site ranking.
Name them in plain language
Its easy to blow through a myriad of product shots and keep their initial name assigned by your camera. However image SEO calls for using relevant names or keywords to enable your page to rank well on search engines. You need to come up with descriptive names, names that are keyword rich. Normally search engines don’t just crawl text on your site’s page but also crawls your photos file names. Bear in mind how your clients or target audience search for products on your e-commerce site. Understand the naming pattern they use when searching and use it.
Use appropriate file sizes
When selling online, it is a good idea to include multiple product images. For example if it is a vehicle you are selling, include the shots of its interior, its rear, the rims and also its engine. These extra shots fill out other alternative attributes of your product that the buyer would be interested to know, as well as showcasing other qualities that and uniqueness. Therefore, ensure you create a unique alternative attributes for each shot of the product. Be sure to add descriptions to the base alternative attributes so that your buyers and searcher land specifically on your website. All the time, search engines will reward you for doing the extra work by bringing searchers your way.
Using decorative images
It is good to have decorative images on your site like the background pictures, borders and also buttons. Any images that are non product related can be termed as decorative images. These images are sure to add aesthetic appeal on your site, however, be wary about them as they may result in large combined images that in turn impact your site’s load time. Therefore it is wise to take a closer look at the file size, and if you have to include them in your site, ensure you use files of a laser size. Only use templates that minimize the size of decorative images.
Use the right file type
The three common types of files used to post images on a site are JPEG, PNG and GIF. JPEG type is the best for e-commerce shops. It is unwise to use GIF type for large images of your products. Instead, use this type for thumbnails as well decorative images alone.
How to Find Free Images for Commercial Use
If you are an artist, you know how images can enrich your content and captivate your audience. In fact, people will get interested in viewing your content if you have artistically used a relevant photo. The good thing about pictures is that you can access them freely on related websites. You do not need to spend a lot of money on creating your images. But getting the relevant site sometimes torments many an artist. You may be discouraged if you land on a website that only sells images at high prices and on top that give you strict terms and conditions how to use the photo.
The type of license under which the photos are produced is critical and requires that you take time to read it. Though some sites say that their photos are downloaded free, sometimes they are not. That is just a marketing gimmick; if you look closer, you will realize that there is more to the free download. This article explains some sites where you can get photos free for your commercial use:
Their website provides good quality photos captured through high resolution. Their photos mainly comprise of landscapes, people, towns and cities. Their pictures are released under the creative commons image zero license. This gives you an opportunity to use their photos, distribute and even remix without any consequences of copyright infringement.
You can get plenty of photos and videos on this site free of charge. They have categorized their items well for ease of selection.
The site has fantastic photos made by Ryan McGuire who was a professional photographer. There are plenty of images for people, animals, cities and town and landscapes. The photos have fantastic styles and are suitable for any commercial work.
Pexels is an exceptional platform where you find images suitable for commercial projects. This website allows many different people to upload their photos. This makes it easier to find pictures in various niches and categories. They are free and given via the Creative Commons Zero or CC) license.
This site gives fantastic photos that can be combined with other images. When you want to clipart, it is advisable to visit this site to get awesome clips for your project.
They store amazing photos that can be downloaded free of charge. Their pictures are uploaded daily and are produced by Leeroy Advertising Company.
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