How to Optimize SEO Images for Your E-Business

Optimize SEO

These days you will rarely get to see a site that contains no images. Images in a site are used for a myriad of reasons. To start with they make your site look gorgeous. Two, they help to rank your site well on search engines. Images also boost sales and buyers rely on them to get more information about your products and services. Images for your website can be obtained from many places.  However, you need to ensure that you do not violate copyright with your selection of the image. Some sites sell images to publishers and e-commerce entrepreneurs. On the other hand, there are various sites where you can acquire free digital photos to use on your website. Nonetheless, when you finally receive them, it is always advisable to optimize them for online purposes.

Optimizing website images entails delivering high quality photos in the right format, resolution, dimension and size while also keeping the smallest possible size of the image on your site. This process can be achieved either through resizing the image, caching it or compressing its size. Today, there are various tools that can be used for image optimization these tools optimize your photos using a unique intelligent algorithm for compression. Through optimizing your images, your site’s performance becomes significantly enhanced. The benefits of image optimization include enhanced increased load time for your Web pages, improved SEO ranking, boosts conversion, enhances user engagement, and much more. Below are some tips to help you optimize your site images appropriately.

Use appropriate images

This is an essential step towards the success of your e-commerce site. There are various platforms where you can source free digital images for your site. However, it is vital that you source them from a reputable platform. Ensure you filter the images by license before you can download them and publish on your site. There are photos which are not legal to use for commercial purposes. Before using one, be sure that you have necessary permission to edit or manipulate them to fit your purpose.

Optimize them appropriately for the web

Optimizing images for the web calls for reducing the photo’s size without reducing its quality. There are several options to do this, however, the easiest one is using online software such as Compress or TinyPNG. You will need to upload your image and let the online program to handle the rest of the work.

Use appropriate file names

If you are using images that you have shot with your camera, erase the cameras default name and use an optimized name for the photo. This would probably be the name that users would most likely key in on search engines to find a product or your site. Such names are also easy for to be found by search engines.

Be wary of alternate texts

Alternate texts are used when highlighting an image identity when placing a mouse over them. These wordings also show on the user’s side and therefore they are a big reason to be wary of. Screen readers also use alternate text to help the visually impaired to navigate the net. Be sure that this text is aligned with the functions of your website. Also be sure to render them in the right manner before using them in your e-commerce shop.

Separate thumbnails from main images

Thumbnails needs to be as small as possible as these minimize web page load time. Be sure to resize them and make them small. There is no harm if you can sacrifice picture quality if this is the only resort to increase load time. You can achieve this by using software such as Photoshop or other free online programs like PicMonkey, GIMP, Fotor and much more.

Where to Find Royalty Free Images for Your E-commerce Shop

A website would look too dull if it does not containing images. However, images are not only used to beautify a site, they are used to boost sales, place the site at a good rank on search engines and well as used to give the buyer more information about a product. It is always a good idea to always add images to your website that add value as well as interest to your content and overall e-commerce shop. While there are many sites where you can get such images, you may end up parting with a huge chunk of money for each image. On the other hand, not everyone can make a good photographer, and thus getting the images is quite a daunting task. Well, worry not as there are sites that will offer you royalty free images for your website. Here is just a few of them.

E-commerce Shop


Online entrepreneurs come here for royalty free images. This site helps small brands to get high quality photos for their websites. All images in this site are under Creative Commons license, CC0. This means that they are available for editing, modification and use for commercial purposes. At the moment, there are more than a thousand images for use, and also new ones get uploaded on a weekly basis.


The site prides itself of having more than 400,000 royal free images uploaded by over 30,000 photographers. It was previously called stock. XCHNGE, and is part of Getty Images. You can search for photos here by variety, comprising of photographer restrictions, country, camera as well as image resolution.


This site offers online entrepreneurs a number of free pictures to use in their e-business websites. It has over 10, 000 images and gets stocked with images on weekly basis. Image categories comprise of random, photographer download statistic, browsing and inspiration, and also forum categories. The site offers free images that you can use for both personal and commercial use.

Death of image stock

This platform needs one to sign up for a newsletter which gets you new and free images every month in your email. This, therefore, means that the site is not a go-to place whenever you are in need of a royalty-free image for your website.  It is, however, worth it since upon signing for a newsletter, myriads of new, free and high-quality images are availed in your inbox every month.


If you are in need of placeholder image for your site or site template, then here is where you will get the best deals. With a healthy range of free images for your site, you will always get the most appropriate free photos to publish in your e-commerce shop. The site has a Placeholder generator which lets you generate images depending on their size, color as well as category.


For images of personal or commercial purposes, this site is considered one of the best sources to acquire images. Ryan McGuire of Bell Design is responsible for uploading images in this platform. The drawback however is that this site is not searchable, however, here you will find gorgeous images that suits whatever project you have. Again, the site adds new images on a weekly basis.

IM Free

At IM Free, you will get a collection of royal free images for commercial as well as personal use. Image categories include business, technology, people, objects and items, food and drinks, occupations and also ambient. You will also find landing page templates as well as icons in this site. The site is generated by IM-Creator, a program for creating publishing sites.

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